The usual disclaimer: No, I'm still not sponsored, still not a shill, no free gear or food, etc.
I avoided store bought backpacker meals in the past for several reasons. Perhaps the biggest one is that they can be expensive, but I also didn't think they tasted all that great much of the time. And they also didn't have as many vegan or vegetarian options (I eat vegan, my wife vegetarian), plus they were also bulky, then there is the issue of all the packaging waste, etc.
At times over the years I would get a few of these fancy store bought meals as gifts, and of course I'd use them, and at times I was surprised by some of them for being tastier than older ones. Which got me to reconsider them as an occasional treat. Then when I would check out various options at a few different stores, in addition to noticing more vegan and vegetarian options, I also noticed that at times there would be sales. Lucky for me, at the stores I frequent, the vegan options were more often on sale, as they were not as popular as other options, I would guess. So I started to buy a few here and there and add one or two to my food bag for trips. It also made planning somewhat easier.